Trupanion Campaign Execution & Ops

Go-to-Market & Brand Marketing | 2022 – 2023

Campaign Scope

● Led content ops and go-to-market coordination for national campaigns supporting pet insurance education and lead generation

● Delivered 40–80+ creative assets/month across print, digital, video, and event channels

● Aligned internal marketing, creative, legal, and partner teams (Chewy, Aflac, State Farm) to ensure on-time delivery and brand compliance

Key Outcomes

● Improved campaign timelines and asset handoff by restructuring review and intake workflows

● Reduced creative rework through clearer briefs and stakeholder checkpoints

● Supported legal and compliance alignment across regulated content and co-branded campaigns

A man with glasses sitting on a wooden box, holding a leash attached to a large, fluffy black and white dog, possibly a Siberian Husky, in a studio with a brick wall background and professional lighting equipment. The word 'trupanion' is overlaid on the image.

Strategy & Process

● Developed scalable frameworks that aligned cross-functional teams and reduced intake delays by 30%.

● Scheduled and coordinated multichannel timelines to ensure campaign assets launched simultaneously across email, PR, internal, and partner channels.

● Managed documentation and approvals to meet compliance, regulatory, and legal review standards.

● Led translation and accessibility initiatives, including Quebec localization and ADA compliance updates.

● Oversaw vendor relationships and external agency collaboration to support overflow production.

● Balanced rapid creative delivery with strict regulatory requirements in the pet insurance space.

CREATIVE ASSETS

Selected campaign projects as part as of multi-channel campaign

DIGITAL CAMPAIGNS ADS

Flyer for Trupanion pet insurance, featuring a smiling man with a dog and a kitten, highlighting new insurance benefits like no deductibles, payout percent control, no waiting periods, medical record summary, simple plan, and pay first options, with a QR code and contact number for starting coverage.
A promotional flyer for Trupanion pet insurance featuring a dog and a cat. The flyer highlights coverage benefits and mentions contacting for an instant quote.
Brochure for Trupanion pet insurance featuring images of happy pet owners with their cats and dogs, with text highlighting the benefits of the insurance for pets and customer testimonials.

DIGITAL CAMPAIGNS VIDEO ADS