Trupanion Campaign Execution & Ops

Go-to-Market & Brand Marketing | 2022 – 2023

Campaign Scope

● Led content ops and go-to-market coordination for national campaigns supporting pet insurance education and lead generation

● Delivered 40–80+ creative assets/month across print, digital, video, and event channels

● Aligned internal marketing, creative, legal, and partner teams (Chewy, Aflac, State Farm) to ensure on-time delivery and brand compliance

Key Outcomes

● Improved campaign timelines and asset handoff by restructuring review and intake workflows

● Reduced creative rework through clearer briefs and stakeholder checkpoints

● Supported legal and compliance alignment across regulated content and co-branded campaigns

Strategy & Process

● Developed scalable frameworks that aligned cross-functional teams and reduced intake delays by 30%.

● Scheduled and coordinated multichannel timelines to ensure campaign assets launched simultaneously across email, PR, internal, and partner channels.

● Managed documentation and approvals to meet compliance, regulatory, and legal review standards.

● Led translation and accessibility initiatives, including Quebec localization and ADA compliance updates.

● Oversaw vendor relationships and external agency collaboration to support overflow production.

● Balanced rapid creative delivery with strict regulatory requirements in the pet insurance space.

CREATIVE ASSETS

Selected campaign projects as part as of multi-channel campaign

DIGITAL CAMPAIGNS ADS

DIGITAL CAMPAIGNS VIDEO ADS