Health-E Commerce Campaign Work

Go-to-Market & Brand Marketing | 2022 – 2023

Campaign Scope

● Led content ops and go-to-market coordination for national campaigns supporting pet insurance education and lead generation

● Delivered 40–80+ creative assets/month across print, digital, video, and event channels

● Aligned internal marketing, creative, legal, and partner teams (Chewy, Aflac, State Farm) to ensure on-time delivery and brand compliance

Key Outcomes

● Streamlined sprint delivery through improved intake, briefs, and creative queueing

● Accelerated asset turnaround to meet tight sales windows and shifting priorities

● Supported multi-brand consistency and seasonal performance in a high-SKU environment

Strategy & Process

● Managed cross-functional teams in dynamic creative environments across marketing operations, creative production, finance, and legal — for Fortune 500 companies and globally renowned studios.

● Led campaign execution and marketing operations across channels: site, CRM, social, photo/video, and print media for the leading U.S. pet insurer and online FSA/HSA marketplace. Drove strategic partnerships with Aflac, State Farm, and Chewy.

● Oversaw vendor relationships and external agency collaboration to support overflow production.

● Balanced rapid creative delivery with strict regulatory requirements in the pet insurance space.

Creative Assets

Selected Campaign projects as part of multi-channel campaigns

DIGITAL CAMPAIGNS PAID META ADS

DIGITAL EMAIL CAMPAIGNS ADS FOR VARIOUS COMPANIES