Graphic with a shopping cart, a heart symbol, and the words 'health e commerce' in black text.

Health-E Commerce Campaign Work

Go-to-Market & Brand Marketing | 2024 – 2025

Campaign Scope

● Led content ops and go-to-market coordination for national campaigns supporting pet insurance education and lead generation

● Delivered 40–80+ creative assets/month across print, digital, video, and event channels

● Aligned internal marketing, creative, legal, and partner teams (Chewy, Aflac, State Farm) to ensure on-time delivery and brand compliance

Key Outcomes

● Streamlined sprint delivery through improved intake, briefs, and creative queueing

● Accelerated asset turnaround to meet tight sales windows and shifting priorities

● Supported multi-brand consistency and seasonal performance in a high-SKU environment

Top view of a table with four people working on laptops, with notebooks, smartphones, drinks, and a glass of orange juice on the table.

Strategy & Process

● Managed cross-functional teams in dynamic creative environments across marketing operations, creative production, finance, and legal — for Fortune 500 companies and globally renowned studios.

● Led campaign execution and marketing operations across channels: site, CRM, social, photo/video, and print media for the leading U.S. pet insurer and online FSA/HSA marketplace. Drove strategic partnerships with Aflac, State Farm, and Chewy.

● Oversaw vendor relationships and external agency collaboration to support overflow production.

● Balanced rapid creative delivery with strict regulatory requirements in the pet insurance space.

Creative Assets

Selected Campaign projects as part of multi-channel campaigns

DIGITAL CAMPAIGNS PAID META ADS

An advertisement featuring a smiling woman with short hair, wearing wireless earbuds, against a clear blue sky. The ad promotes health and telehealth savings, with logos of FSA Store, SHED, betterhelp, BILT Labs, WINONA, and optical.
Collage of lifestyle and wellness products including sunglasses, wristbands, skincare, supplements, and a smiling woman in sportswear with text promoting prioritizing self-care in 2025.
A hand holding a bottle of SPF 50 sunscreen with a pool in the background. Text on the image says 'Make SPF your MVP' and includes the FSA store logo.
Summer-themed advertisement featuring people relaxing on beach towels with sunscreens labeled Neutrogena and COOLa, along with logos for FSA Store.

DIGITAL EMAIL CAMPAIGNS ADS FOR VARIOUS COMPANIES

A collection of promotional digital posters and banners for FSA Store sales and offers, including deadlines, discounts, and product highlights, arranged in a grid with various colors and designs.