Graphic with a shopping cart, a heart symbol, and the words 'health e commerce' in black text.

Health-E Commerce Campaign Work

Go-to-Market & Brand Marketing | 2024 – 2025

Campaign Scope

● Led promo-driven campaigns for FSAstore.com, HSAstore.com, and Caring Mill in the regulated health & wellness retail space

● Managed 60–80 assets/month across email, paid, PDPs, site banners, and landing pages

● Executed timed launches for Black Friday, Amazon Day, Tax Season, and wellness brand rollouts

Key Outcomes

● Streamlined sprint delivery through improved intake, briefs, and creative queueing

● Accelerated asset turnaround to meet tight sales windows and shifting priorities

● Supported multi-brand consistency and seasonal performance in a high-SKU environment

Top view of a table with four people working on laptops, with notebooks, smartphones, drinks, and a glass of orange juice on the table.

Strategy & Process

● Managed cross-functional teams in dynamic creative environments across marketing operations, creative production, finance, and legal — for Fortune 500 companies and globally renowned studios.

● Led campaign execution and marketing operations across channels: site, CRM, social, photo/video, and print media for the leading U.S. pet insurer and online FSA/HSA marketplace.

● Managed documentation and approvals to meet compliance, regulatory, and legal review standards.

● Oversaw vendor relationships and external agency collaboration to support overflow production. Developed scalable frameworks that aligned cross-functional teams and reduced intake delays by 25%.

Creative Assets

Selected Campaign projects as part of multi-channel campaigns

DIGITAL CAMPAIGNS PAID META ADS

An advertisement featuring a smiling woman with short hair, wearing wireless earbuds, against a clear blue sky. The ad promotes health and telehealth savings, with logos of FSA Store, SHED, betterhelp, BILT Labs, WINONA, and optical.
Collage of lifestyle and wellness products including sunglasses, wristbands, skincare, supplements, and a smiling woman in sportswear with text promoting prioritizing self-care in 2025.
A hand holding a bottle of SPF 50 sunscreen with a pool in the background. Text on the image says 'Make SPF your MVP' and includes the FSA store logo.
Summer-themed advertisement featuring people relaxing on beach towels with sunscreens labeled Neutrogena and COOLa, along with logos for FSA Store.

DIGITAL EMAIL CAMPAIGNS ADS FOR VARIOUS COMPANIES

A collection of promotional digital posters and banners for FSA Store sales and offers, including deadlines, discounts, and product highlights, arranged in a grid with various colors and designs.